What are empathy maps?
Empathy maps are used to understand what a user is saying thinking of hearing saying or doing about their needs.
Empathy maps acts as the foundation of the UX process and hints on what further steps are needed in UX research to create the full-fledged user-persona.
Why empathy maps are essential?
Empathy maps are created to visualize the user’s behavior and actual needs.
its helps to make better products design-oriented decisions prioritizing the user’s need.
How empathy maps are created?
How empathy looks likes and their segments
Says – 1′ Segments
Thinks – 2′ Segments